Tue, 21 December 2021
Victoria is joined by AMT Lab contributors, Ethan Jones and Elizabeth Forrey, to discuss best practices around data collection. Topics touch on streaming services data transparency (or lack thereof), how big tech companies use your data, how arts organizations can use data collection to their advantage, and whether or not it's actually prudent to do so. |
Thu, 9 December 2021
Victoria is joined by Quincy Brown, a Social Media Associate at RPM, a full-service advertising agency for several Broadway musicals, to discuss marketing for theater and arts organizations. Conversations touched on how to usher the audience back to the arts post-covid, the viability of live streaming for the arts, the best social media platforms to grow engagement, and how to foster a sense of community through digital marketing.
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